Smeg Juicer vs Hurom Juicers: Which One Should You Buy?

A fresh glass of orange juice calls for one kind of machine. A morning green juice with celery, kale, ginger, and apple calls for another.

That’s the first thing to keep in mind when comparing Smeg and Hurom. 

Smeg makes several kinds of kitchen appliances, including citrus and slow juicers. Hurom has spent decades focused on slow juicing, with machines designed for a much wider range of fruits and vegetables.

The difference becomes pretty clear once these juicers become part of your routine. Prep time, pulp, cleanup, batch size, and even the amount of space on your counter can change the experience.

Next, we’ll take a closer look at how the Smeg juicer range compares with Hurom, and what each option looks like in a real Canadian kitchen.

Let’s begin.

Smeg vs Hurom: A Quick Look for Canadian Buyers

Smeg and Hurom can both land on your shortlist if you’re shopping for a juicer in Canada. That’s fair enough; both brands’ products look polished and earn a place in the kitchen.

But they come at juicing from very different places.

Meet Smeg: Broad Home Appliance Brand With Juicers in the Mix

Smeg is probably best known for the appliances that give a kitchen a retro look. Fridges, kettles, toasters, coffee machines, and more all carry the brand’s signature 1950s-inspired styling. And juicers are part of that lineup.

For Canadian shoppers, there are two very different Smeg juicer options to keep in mind:

• Electric citrus juicer (CJF11): It’s made for oranges, lemons, and grapefruits. It uses a stainless steel reamer and filter, with an anti-drip spout that keeps the counter tidy. Its design also makes it easy to fit into smaller kitchen spaces.

• Slow juicer (SJF01): Currently sold in Canada as the Dolce&Gabbana Sicily Is My Love edition, it runs at 43 RPM with a 150 W induction motor to slowly squeeze the ingredients.

Also, there’s an interesting detail to point out: 

Smeg’s documentation says the SJF01 uses “SST™ Slow Squeezing Technology by Hurom.” The machine also shares some features with Hurom’s second-generation slow-juicing system, including its auger and strainers. 

This may put Smeg’s slow juicer in the same conversation as Hurom at first sight. But you’ll see later on how they differ.

Meet Hurom: A brand built around slow juicing

Hurom, meanwhile, comes from a much more focused place. 

Hurom was founded in 1974 and introduced its first slow juicer with Slow Squeeze Technology in 2005. Instead of treating juicing as one small appliance category in a larger lineup, Hurom builds its machines around what happens inside the juicing process: pressure, texture, yield, cleaning, and daily use.

You can see that focus across the lineup:

• Slow Squeeze Technology presses produce gently. Hurom models extract juice at low speed, usually between 43 and 90 RPM depending on the machine.

• The ingredient range is wider. Fruits, vegetables, leafy greens, celery, ginger, and mixed recipes all fit naturally into a slow-juicing routine.

• Different models fit different habits. The H310 is compact, the H400 supports easier batch juicing, and the H320 works well for ultra-low-pulp juice.

• The newest models push the lineup further. The H330 brings H320-style performance in a more eco-conscious design, while the H80 uses a 2-liter self-feeding hopper and Hurom’s newer Spiral Blade technology.

• Easy Clean models reduce the sink-time problem. The H310, H70, and H400 use screenless Easy Clean designs, so cleanup feels closer to a rinse than a scrub.

For daily use, that focus can change the whole routine.

So, the first split is easy to understand: Smeg gives you a juicer that fits into a design-forward appliance family. Hurom gives you a juicer built around the habit of slow juicing itself.

That difference becomes more useful once you compare the machines side by side.

Smeg Juicers vs Hurom Juicers: How They Compare Side-by-Side

Before getting into daily use, it helps to separate the three main options.

A Smeg citrus juicer and a Hurom slow juicer are designed for very different jobs. However, Smeg’s slow juicer makes the comparison much closer.

Here’s a quick look at how the three options fit into a Canadian kitchen:

For a glass of orange juice on a weekend morning, Smeg’s citrus juicer can fit the job. Meanwhile, their slow juicer opens the door to a much wider range of recipes. However, Hurom takes that broader slow-juicing approach and builds its product range around it. 

The real difference starts to show once the juicer becomes part of your everyday life.

Smeg vs Hurom: How They Fit Into Your Daily Routine?

Choosing a juicer is one thing. Using it several mornings a week is another.

A machine can look good on the counter and still become a cupboard resident if the prep feels tedious or cleanup takes too long. The better comparison looks at the everyday details. 

Juice Yield and Quality

The first difference comes from how each machine extracts juice:

• A Smeg citrus juicer is designed for direct pressing. Cut a citrus fruit in half, place it on the reamer, and press down. The motor handles the rest. It’s a simple setup for fresh citrus juice.

• Smeg’s slow juicer takes a different route. It uses slow squeezing at 43 RPM, with an auger that crushes and presses the produce; it’s not relying on high-speed blades. 

• Meanwhile, Hurom juicers work at 40 to 90 RPM (depending on the model) to gently press fruits and vegetables. That allows them to reduce heat and oxidation while producing fresh juice with a natural flavour and texture.

For someone who mainly wants orange or grapefruit juice, the citrus option is clear. A slow juicer makes more sense once recipes start moving beyond citrus.

Produce Range

Every slow juicer needs some preparation. You’ll need to wash the produce, and larger or fibrous ingredients may need to be cut into smaller pieces.

The Smeg SJF01 follows a fairly traditional setup. Its chamber works with an included pusher, so you feed prepared produce through the opening as you juice. The reverse function can also help release ingredients if the auger needs a little help.

Hurom takes a few different approaches across its range. Some models use larger self-feeding hoppers, so you can add several ingredients at once and spend less time feeding the machine piece by piece continuously.

Some benefits include:

• Larger feeding openings can accommodate bigger pieces of produce.

• Self-feeding hoppers let you add several ingredients at once.

• Less hands-on feeding can make busy morning juicing more convenient.

• Different hopper sizes give you options for smaller routines or larger batches.

For an occasional glass, these differences may barely register. But for a morning juice many times a week, they can make the routine noticeably easier.

Cleanup

Then there’s cleanup. Yes, the part of juicing that tends to decide how frequently the machine actually gets used.

The Smeg SJF01 has many removable components, including the auger, strainer, and rotating brush. It also comes with cleaning brushes. You can take the machine apart and rinse the parts after use, but you’ll still need to wash and reassemble several pieces.

Hurom, on the other hand, has introduced Easy Clean on selected models such as the H310, H400, and H70. These machines use a screenless design, which removes the traditional fine mesh strainer that can require more detailed scrubbing.

That means:

• Fewer small areas where pulp can collect.

• No fine mesh screen to scrub on Easy Clean models.

• Removable parts can be rinsed after use.

• Simpler reassembly can make frequent use easier.

The difference is fairly simple. Both types require cleaning, but the design of the cleaning system affects how much effort that routine takes.

Counter Space and Kitchen Fit

A juicer needs to fit comfortably into your kitchen, especially if counter space is limited.

The Smeg citrus juicer has a compact footprint, so it’s easy to keep within reach on the counter. The Smeg slow juicer takes up more vertical space, so check the clearance before deciding where to place it.

Hurom offers more flexibility here, with compact options such as the H310 and larger models made for bigger batches. That gives you more room to match the juicer to your kitchen and daily routine.

Pro Tip: Before buying, take a quick look at the dimensions and where you’ll store the machine between uses. A juicer that stays easy to reach is much more likely to become part of your morning routine.

Design and Build Quality

Hurom and Smeg take pretty different approaches to the look and feel of their juicers.

Smeg brings its familiar 50s-style design to its slow juicer, with rounded lines, chrome details, retro-inspired finishes, and its signature SMEG styling. The brand has also created special editions, like the “Sicily My Love” model in collaboration with Dolce&Gabbana (currently being sold in Canada at the time of this writing).

Hurom takes a more function-focused approach. The look varies across the range, but the design centres on the parts that make slow juicing work, from the hopper and auger system to the juice outlet and cleaning setup.

Looks still count, especially when the juicer lives on the counter. A machine that fits your kitchen style can feel like a natural part of the space instead of another appliance to tuck away.

Price and Long-Term Value in Canada

Price needs a little context here.

Smeg’s citrus juicer and slow juicer are built for different routines, so their prices can’t really be compared as direct alternatives. 

The same applies across Hurom’s range. Larger hoppers, different cleaning systems and additional functions can all affect the price.

For a Canadian buyer, long-term value comes down to the way the machine will actually be used. That means considering:

• How many times per week the juicer will run.

• Which fruits and vegetables will go into it.

• How much juice is made per session.

• How much time goes into prep and cleanup.

• Warranty and replacement-part support.

• Availability of the model in Canada.

For someone who wants juicing to become a regular habit, those differences can carry more weight over time than the look of the machine alone.

Smeg or Hurom: Which Juicer Is Right for You?

All the specs and side-by-sides come down to one question: which juicer actually fits how you plan to use it. 

Here's how that breaks down:

Choose a Smeg Citrus Juicer If...

• Fresh citrus juice covers most of what's needed.

• Speed and simplicity matter more than variety, since pressing a few oranges takes seconds.

• Kitchen style plays a real role in the decision.

• Broader produce range isn't a priority right now, or maybe ever.

Consider a Smeg Slow Juicer If...

• Juicing beyond citrus sounds appealing.

• Smeg's retro look carries real weight in the purchase

• A $999 CAD price tag feels reasonable mostly because of the design.

• Limited Canadian availability isn't a dealbreaker.

Choose a Hurom Slow Juicer If...

• Juicing happens regularly, not just on the occasional weekend

• Produce range matters: greens, celery, root vegetables, nut milks, bases for sauces and soups, and frozen desserts are all part of the plan.

• Cleanup needs to be quick enough that it doesn't turn into a chore.

• Versatility, easy cleaning, and long-term durability matter more than a decorative finish.

Pro tip: Got your eye on a juicer already? Take one last look around before you buy. This guide to available cold-press juicers at Costco Canada covers more options worth considering. 

Ready to Choose the Right Juicer for You?

There’s a simple way to narrow down the choice: look at what the juicer needs to do once it comes home.

Smeg would make sense if you’re drawn to its design-led approach, be it for a citrus juicer or its slow juicer offering.  Meanwhile, Hurom takes a more focused path, with its entire range built around slow juicing and the habits that come with it.

If you’re planning to make different kinds of juice regularly, Hurom juicers offer a more natural long-term fit. Their range gives room to choose a machine that matches your kitchen, recipes and routine.

Ready to find your fit? Meet Hurom’s collection and choose a model that suits your needs.

FAQs

Does Smeg Have a Juicer?

Yes. Smeg has both a citrus juicer and a slow juicer in its Canadian lineup. In Canada, Smeg sells CJF11 citrus juicers for oranges, lemons, and grapefruits. It also currently lists the SJF01DGUS slow juicer from its Dolce&Gabbana collection, which handles a broader range of fruits and vegetables. However, Smeg’s slow-juicer selection in Canada is much more limited than its citrus range. 

Is the Smeg Juicer Good?

It depends on what you want to juice. The CJF11 works well for fresh citrus, while their slow juicer gives you more flexibility with fruits and vegetables.

What Are the Pros and Cons of Smeg Juicers Compared With Hurom?

Smeg offers the appeal of its familiar design, plus both citrus and slow-juicing options. On the other hand, Hurom focuses specifically on slow juicing, with a wider range of models and features for different routines. 

The better fit comes down to how you plan to use the machine.

Which Juicer Is More Versatile, Smeg or Hurom?

Smeg’s slow juicer can be versatile, but Hurom has a broader range. Their models can handle fruits, vegetables, seeds, nuts and more, with options for different juice textures and batch sizes.

What Can You Juice With a Hurom Slow Juicer?

You can juice a wide range of fruits and vegetables, including apples, carrots, celery, cucumber, citrus and leafy greens. Ginger can also work well in many recipes. Some models can also make plant-based milks and sorbets.

Is the Hurom Juicer Worth It?

If you plan to juice regularly, Hurom can be a practical long-term choice. The range includes compact machines and larger options, so you can choose based on your kitchen and juicing habits.

What Are Some Common Problems With Hurom Juicers?

Some users have reported that fibrous ingredients such as celery, kale and wheatgrass can bunch up if they are not prepared properly or fed too quickly. Also, a small amount of pulp can appear in some models.

However, these are manageable with the right prep and cleaning routine. Hurom’s model-specific guides also provide recommendations for trickier ingredients, helping keep everyday juicing smooth and consistent.